How an engagement actually runs.

Agree the number

Before anything is planned, we settle on the single figure that decides whether this worked — blended acquisition cost, marketing efficiency ratio, payback period, contribution margin. Which one depends on how your business actually makes money.

This sounds procedural and is the most consequential hour of the engagement. Without it, every later disagreement becomes a debate about which dashboard to believe.

Fix what the number is built on

A target nobody trusts is worse than no target. Where conversion tracking is incomplete, where platform-reported conversions and internal revenue disagree, or where offline outcomes never make it back to the ad platforms, that gets fixed before budget decisions rest on it.

In a majority of engagements this is the first real work, and it is frequently where the largest single improvement comes from.

Build creative and media against one hypothesis

Concepts, landing pages and the media plan are built together, testing the same idea. A result then tells you something reusable, because you know which part of the argument was being tested.

Handing creative a brief and buying media separately produces expensive impressions and no transferable learning.

Report against the number, diagnose underneath it

The front page of reporting is the agreed figure and what moved it. Channel detail sits underneath for diagnosis, not on top, because leading with per-platform return invites exactly the argument the blended target was meant to end.

Modelled numbers are labelled as modelled. Directional results are called directional. Where we do not know, we say so.

How engagements are structured

Three shapes cover most of what we do: a monthly retainer where Flayv runs an ongoing programme, a percentage of managed spend where the budget is large enough that it aligns better, and a fixed-scope project for defined pieces of work such as a measurement rebuild or a market launch.

Which one fits depends on the size and the shape of the work, and it is a conversation rather than a menu. We do not publish rate cards, because a number without the scope attached to it tells you nothing useful.

Where we work

Campaigns have run across APAC, ANZ, North America, Europe, in verticals including financial services, insurance, igaming, energy, nutra. Platform coverage spans Google, Meta, TikTok, PropellerAds, RollerAds and other paid media networks.