Paid media that answers to one number
Buying across search, social, native and performance networks — planned against one blended target rather than five platform dashboards each reporting their own version of success.
Why does per-platform reporting overstate performance?
Every major advertising platform measures conversions with its own attribution window and its own view of what it influenced. Run three platforms at once and the sum of their reported conversions will usually exceed the number of orders in your own system. Nobody is lying; each is answering the question "did someone who saw our ad convert?" and the same buyer often saw several.
The practical consequence is that optimising each platform to its own reported return quietly moves budget toward whichever platform claims credit most aggressively — normally the one closest to the point of purchase, which is also the one most likely to have reached people who were going to buy anyway.
We plan against a blended figure instead: total spend against total revenue or total qualified pipeline, in the same period, from your system rather than the platforms'. Individual channels still get optimised, but the target they answer to is the one the business actually feels.
Which platforms does Flayv buy on?
Google, Meta and TikTok cover most demand in most categories, and they are where the majority of budget usually belongs. Beyond them we buy on performance and native networks including PropellerAds and RollerAds, which reach inventory the large platforms do not and price it differently.
Channel selection follows the category, not habit. A considered financial product with a long research phase behaves nothing like an impulse consumer purchase, and a plan that treats them the same will overspend on one and starve the other.
How is budget allocated between channels?
Start with the constraint. Most accounts are limited either by how much qualified demand exists at an acceptable price, or by how much the business can absorb. Those two situations call for opposite plans, and naming which one applies is the first decision.
From there, allocation moves on evidence rather than on a fixed split. Channels that hold efficiency as they scale get more; channels that degrade quickly get capped at the point where they stop paying. Where the reading is genuinely ambiguous — and with modelled conversions it often is — a holdout test settles it rather than an argument.
What does a paid media engagement include?
Account structure and campaign build, audience and keyword strategy, bidding and budget management, feed and catalogue setup where relevant, and the reporting layer that ties platform spend back to your own revenue data.
Creative is not a separate line item bolted on afterwards. Media and creative are planned against the same hypothesis, because a media result that cannot be attributed to a specific creative idea teaches you nothing you can reuse.
Common questions
Do you need access to our ad accounts, or do you run your own?
We work in your accounts. You keep ownership of the data, the history and the assets, and if the engagement ends you keep everything that was built. Agency-owned accounts hand the agency leverage it has not earned.
How long before paid media performance is readable?
It depends on conversion volume, not on time. A readable signal needs enough conversions to separate a real difference from noise — often a few hundred per variant. High-volume accounts can read a change within two weeks; low-volume or high-consideration categories can take a quarter, and claiming otherwise would be guessing.
Will you work alongside our in-house team?
Yes, and that is often the better arrangement. Splitting by channel tends to reproduce the credit problem internally; splitting by layer — strategy and measurement with us, execution in-house, or the reverse — usually works better.
Performance Marketing
The whole acquisition system — channels, creative, conversion and measurement — managed against what the business can actually afford to pay for a customer.
Lead Generation
Qualification built into the funnel rather than bolted on afterwards — because a cheap lead that sales rejects costs more than an expensive one that closes.
Affiliate Marketing
Partner and network programmes managed for incremental revenue — with a commission structure designed so that the cheapest way to earn is to bring you customers you did not already have.
Tell us the number you are trying to move.
Describe what you are spending and what it has to return, and we will tell you whether we are the right people.
Start a conversation